Echo Lift Kit Rod, Reel & CaseA complete package priced for any budget When people struggle learning to fly fish, they change their line, their fly, or their underwear when maybe the rod was the problem the whole time. A Rod with Versatile Action and Durable Construction The LIFT is built on the shoulders of our extremely popular ECHO Base series with updated actions to suit a wider range of casting styles. Years of Fly Fishing Enjoyment Few rods out there offer the bang for buck